A laser hair removal clinic is much like an orchestra, there must be balance and there must be sufficient levels of service in all areas, be it the customer service you provide personally, or whether the result of your treatment meets your customer’s needs. You can’t have one without the other, but of course you can never have too much of each. To run a successful clinic, you should research ways in which you can always increase customer satisfaction in all areas. Today we will be covering ways in which you can ensure you are choosing the right laser device for your clinic. Whether you are just starting out and want to test the waters, or you are looking to expand your business into a multi-service laser treatment clinic.
Why is Choosing the Right Device So Important?
This might seem like an obvious question, but your device is far more than just a financial investment, it is ultimately what is going to keep your customer coming back for more. Your equipment, apart from your expertise and personality, is the cornerstone of your product offering and if that product does not meet your customers’ needs, they will most likely not return for more. Choosing the right device for your clinic is a multi-layered decision that impacts your business financially, from a product offering standpoint and in your ability to scale and grow if and when you choose to.
The difficulty when starting a laser clinic lies when just starting out, when you are unsure of the market which surrounds you and which area would be most profitable to go into. Thankfully a lot of the more modern laser devices are multi-purpose, meaning you will be able to delve into more than one niche of laser treatment.
Considering Your Laser Hair Removal Clinic Growth
Expanding your laser hair removal clinic is a crucial aspect, whether you’re just starting or looking to boost your existing business. Setting the stage for maximum growth early on is essential for long-term success. There are two primary avenues for growth:
Treating More Customers with Existing Equipment:
Opting to maximise the use of your current laser hair removal device can be a strategic choice. To achieve this, consider a device with a high treatment turnover rate, ensuring quick and efficient treatments. This approach allows you to accommodate more customers within the same timeframe, enhancing your laser hair removal services and overall customer satisfaction.
Investing in Additional Laser Hair Removal Devices:
Alternatively, you may choose to invest in an additional laser hair removal device, enabling you to treat more customers simultaneously. This approach offers flexibility, allowing you to adapt to the growing demands of your clientele. It’s a significant step towards creating a comprehensive laser hair removal clinic, offering various technologies and catering to different skin and hair types.
The decision between the two strategies is personal and depends on your business goals. To make an informed choice, consider the following factors:
Treatment Efficiency: For treating more customers with one device, prioritise efficiency. Look for a device that completes treatments quickly, maximising the number of customers served. Advanced laser hair removal technologies, such as diode lasers or intense pulsed light (IPL), often offer higher gigahertz (GHz) ratings, ensuring optimal results.
Cost Considerations: If you opt to treat customers simultaneously, you might choose a more cost-effective initial laser device. This initial investment allows you to allocate funds for an additional device when the need arises. Be sure to explore devices with varying wavelengths suitable for different skin and hair types, including diode lasers or Nd:YAG lasers.
Power Rating and Laser Penetration: Assess the power rating of the device, measured in gigahertz (GHz), to gauge its operational speed. Cheaper devices often have lower GHz, while more expensive ones operate at higher speeds, enabling faster treatments. Consider laser penetration depth, especially for clients with darker skin tones, where Nd:YAG lasers are known for safer and deeper penetration.
Understanding the potential income of your clinic involves some basic calculations. Determine the number of treatments needed per day to meet your financial expectations. This analysis provides a practical insight into the growth potential of your clinic and aids in making informed decisions about equipment choices.
Considering the products you will be selling i.e. the services you are offering your customer will have a huge impact on the amount of business you see. If you offer you customer a broad range of products and services, you will most likely see a larger customer base and therefore have the potential to treat more customers if you have the capacity to do so.
It might seem like an obvious decision to offer as many treatments as possible, however there are benefits of just offering one service at your clinic as well. Being specific to one type of treatment could mean your clinic develops a reputation for providing excellent service in that area and therefore attract customers from further afield to experience your treatment.
Consider the space required for expansion into other areas of treatment if you don’t choose to do this from the start and allocate your budget accordingly. Are you going to offer laser hair removal as a standalone product, or introduce additional skincare treatmentssuch as microdermabrasion, LED, facials etc? You will often find modern laser devices will be able to provide more than one type of laser treatment.
Financial limitations pose significant challenges when launching and expanding any business. Striking the right balance between investment and return is crucial. Overspending early in your company’s development may lead to wasted resources, a potentially disastrous scenario for a fledgling business. On the other hand, insufficient investment could stifle growth rates and hinder your business’s potential.
In the realm of laser hair removal, where customers are increasingly educated, expectations around the equipment used are higher. It is advisable to align your clinic with reputable laser device brands such as Candela, Lynton, Cynosure, or Alma, ensuring that your services meet the diverse needs of clients with varying skin and hair types.
For startups, acquiring new laser devices commonly involves taking out a bank loan to cover the initial costs. However, this approach comes with limitations. If the device no longer aligns with your evolving business needs, making a change is often impractical without settling the existing loan. This is where Laseraid steps in to offer a solution.
Laseraid provides small businesses with the opportunity to rent laser devices directly from us. Our rental scheme allows you to upgrade your equipment as needed, ensuring your laser devices consistently meet the evolving demands of your business. The rental prices are structured at a set weekly cost, inclusive of servicing in the contract. This arrangement minimises downtime, maximising profitability for you and your business.
By opting for Laseraid’s rental scheme, you gain the flexibility to adapt to changing technology and customer expectations without being tied down by the constraints of a purchased device. This approach ensures that your laser hair removal clinic remains at the forefront of the industry, offering cutting-edge treatments with reliable and up-to-date laser hair removal equipment and technologies.
To explore the benefits of our rental scheme and discover how it can enhance the efficiency and profitability of your laser hair removal clinic, simply get in touch with us. We are committed to supporting small businesses in overcoming financial barriers and achieving sustained success in the competitive field of laser hair removal. Our goal is to provide a safe treatment environment, meeting the diverse needs of clients with varying skin types, hair types, and skin tones.
Laseraid was founded in Australia in 2007 as a means to reduce the cost of laser ownership. Now launched in the UK, enabling clinic owners and aspiring clinic owners to offer the latest in laser treatments.