Running a professional laser treatment clinic is far from easy work, you’re bound to have a long list of things to do, and it is highly likely somewhere on that list is ‘generating marketing ideas’. So, today we present you with some of our very best laser clinic marketing ideas to help kick start your creative mind and accelerate the growth of your clinic.
Tell a Story Through Social Media
So, you have a clinic, spa or salon…let me say that again, so YOU have a clinic, spa or salon, that’s right, make it personal. The laser treatment industry can sometimes be portrayed through generic imagery which becomes stagnant and predictable. Use your social media presence to communicate the personality of your clinic, why its unique, and most importantly why customers should come to yours rather than someone else’s.
Of course, you can use pretty photos, but do so in moderation. Your posts should include images of your specific treatments, educational pieces, and candid shots of you and your team at work in your clinic. This allows customers to get to know you and your business so they will feel a more personal attachment to you.
With highly sophisticated advertising platforms like Google ads, Bing and Facebook you are now able to target very specific demographics – you no longer need to waste money advertising to the general population. To help make the most of a small advertising budget try advertising in your local area.
Be sure to keep your potential client in mind and get creative with it. Mentioning how local you are to your customers is sometimes enough to get them to come and pay a visit, but go further and show your loyalty to the local area by stating how long you have served the community for. Sometimes to grab attention and show you are up to date with your surroundings it’s a great idea to mention something that is relevant or timely in your local area. Using localised ads is cheaper and more targeted which makes for more efficient spending when it comes to advertising!
Don’t Be a Copycat
If you have been in this industry for a while you are bound to have noticed a lot of businesses replicate the same style of marketing materials. We assume (often wrongly) that our competition has got it all sussed out and are receiving a good return on their marketing investments.
While imitating your competitors might seem like a fool proof way of not ‘falling behind’, it is often an ineffective way to promote your business. Rather than copying, try to stand out in the industry in as many unique ways as possible. This will not only draw attention to your business for being slightly different, but it will also give you the opportunity to potentially gain a few extra customers by targeting different areas. Standing out can be done in few ways including offers, powerful design, unique treatments, advertising styles, or wording which makes people pay particular attention.
The Numbers Never Lie
Using data is one of the most important aspects of running a successful clinic, and the only way to collect this data is by trying a few different things and monitoring their rates of success. Analytics tools can help you keep an eye on how things are doing online and allows you to see where you’re getting most of your engagement, clicks and purchases. Allowing yourself some time each month to review which strategies yield the most success and invest more money into these areas.
This comes under the same bracket as identifying particular offers of treatments which are bringing people into your clinic and increasing advertising and promotions in those areas. Maintaining a monthly review of these will allow you to monitor the success of your efforts through the months and allow you to change your approach if things change within the industry.
With the power of the internet, we are facing customers who know a significant amount more about laser treatments than they use to. Clients know what most of the treatments are, what they involve and most often what they need. In order to portray your expertise in the industry, it is important to include an educational component to your marketing strategy. Perhaps a blog covering a specific topic such as the uses of Alexandrite lasers, or how the equipment works, you could even try creating an e-book related to your clinic. Educating your audience adds depth to your marketing efforts and positions you as an industry expert.
With so much information at our fingertips what is the quickest way to get it all absorbed – a video. Videos help keep your audience entertained while relaying information to them in a fun and creative way, therefore generating a high amount of engagement.
Videos don’t need to be perfect or even super professional; they just need to capture and retain attention. Use short explanations, give some helpful tips or using commentaries for a new type of technology you’re introducing to your clinic could attract more customers. You are also able to share your videos across multiple platforms easily to get it seen by as many people as possible.
Although these are one of the oldest forms of marketing, they can still be a highly effective way of advertising your company. If your newsletters are relaying useful information in a way which captures your readers attention you are bound to see success through this strategy.
Something New? Share It!
Keeping your customers up to date about new things in your clinic is a great way to grab their attention. This could be a new treatment you’re offering, a new staff member with a specialist area, or extending your treatment hours to benefit your customers.
You never know, this might just be enough to push some customers to get them to visit your clinic. Use all of the social media platforms at your disposal to spread the word as far as you can!
Do a Reactive Offer
You will often find some times of the day are more popular than others, meaning you have surges and lulls in demand. A great way to fill these gaps is to offer these times to people for a lower price and see how quickly they get snapped up!
If you’re considering adding a new treatment to your list but you’re not sure how it will perform why not offer it to customers at a reduced rate in exchange for a review. The same can be done with new members of your team to allow them to get to know a few more of your clients during their first month.
Considering Local Events
Getting your name out in the local area isn’t all about advertising online, try partnering with local schools, café’s, hairdressers and other community hubs in a cost-effective way. This can be done on a quid pro quo basis – we will promote you if you support us – or by using a low-cost paid promotion.
Use Your Frontage
The oldest trick in the book, when was the last time you stood outside your clinic and considered how visually effective your clinic is at drawing attention? Is it eye catching to passers-by? Is there a reason for them to come in? Is it obvious how they can engage with you – a phone number or website?
Offer a Referral Program
Referral programmes are a great way to expand your customer base. It gives your customers an incentive to spread the word about how great your treatment and service is. Keep your referral programmes simple and relay them to your customers in a way they wouldn’t think twice about doing. This can be done through unique discount codes, referral links, or a simple “tell them to say you referred them, and I’ll give you both a discount.”
Marketing isn’t easy, but it doesn’t have to be ridiculously hard either. Give yourself a goal of at least one new marketing initiative every few months and watch your business grow.