As a clinic owner, you will understand how important it is to stand out from the crowd. While there are many ways to do this, one of the most effective ways is to create effective promotions and packages. These can be a combination of treatment types, a number of treatments, or promotional packages – the idea of a package is to ultimately give the customer a good deal. Today we are going to take a look at how you can start creating effective treatment or promotional packages for your clinic to help retain or even grow your customer base.
What Can a Package Include?
This is where you can get creative! Put yourself in your customer’s shoes and ask yourself what would make you choose your clinic over your competitors. The more imaginative you are with your package ideas and the more you research your target audience, the more effective your packages will be.
Most clinics will typically offer a certain number of treatments for a (reduced) fixed price, and this is a good idea for a few reasons. Firstly, you will get the treatment cost upfront for the treatments you’re offering. And secondly, your customers will be satisfied they are getting a good deal as the cost of each individual treatment they are receiving will be less than if they were bought separately.
But why not try expanding on this? If you offer multiple treatment types at your clinic creating a package that offers two (or more) different forms of treatment could be a great way to introduce a customer to a new treatment. This kind of package combination is most effective if you offer treatments such as laser hair removal and skin treatment such as laser skin tightening or laser vascular treatments. These types of treatments compliment each other, and most customers are open to giving them a try – treatments such as laser tattoo removal are harder to market in this way as they are only necessary for people who are wanting to remove their tattoos!
Offering a multiple treatment package can be marketed as a complete beauty package and will introduce your customers to new forms of treatment which they might want to continue with in the future.
Promotions & Offers
Promotions and offers are a fantastic way of grabbing the attention of new customers. As with treatment packages, promotions and offers are something you can get creative with. One of the most common forms of promotional offer used in laser clinics and right across the health and beauty industry is to reduce the price of the first few treatments for new customers.
This type of promotion is effective at expanding your customer base, but you should do everything you can to retain these customers after the promotional period has ended. One way of doing this is to create offers for your existing customers. For example, every 5th treatment comes at a reduced cost, or perhaps gives them vouchers to use in your clinic or other areas of the health and beauty industry.
Try to time your offers to land within areas of the year where customers might need that extra push to get them to use a laser clinic. Summertime is naturally a more popular time of year to use services such as laser hair removal, so creating offers throughout the autumn, winter, and springtime are great at keeping those customers flowing all year round.
So you might have created the perfect offer, but what use is it if it’s not getting in front of the right people? Advertising your clinic and the offers you are running through the correct means can be the difference between new clients coming to your clinic or going to your competitions.
Social media is a fantastic way of getting offers and promotions in front of your customers or potential new customers. Facebook and Instagram are some of the most effective ways of advertising your offers and promotions but try to post on all of your social media platforms if possible.
If your clinic has a waiting room why not create a short looping video or slideshow presentation of your offers and promotions which can be shown on televisions while your customers are waiting for their treatment. As customers wait for their treatment they are likely to spot the advert if it is displayed on a television in the waiting room – this is a good place to display ongoing offers and promotions for existing customers.
Growing Your Clinic
Creating effective treatment and promotional packages and offers is a great way of growing your business. Here at Laseraid, we do everything we can to give our customers the best chance of clinic growth. If you are considering starting a laser clinic get in touch with us today to discuss how we can help give you the best possible chance of success in the fast-growing laser industry. Our fantastic Laseraid team is on hand to give you the best possible advice and guidance including which laser device is best for you, complete laser device training, and general advice on the best practises for a successful laser clinic. Talk to us now and start growing your clinic today!