In recent years, there has been a significant shift in the world of aesthetics. No longer limited to women, aesthetic treatments for men have seen a remarkable rise in popularity. Men are now seeking the same benefits and opportunities to enhance their appearance and boost their self-confidence. This shift has opened up new possibilities for clinics and skin technicians, as they cater to this growing market. In this comprehensive guide, we will explore the most popular aesthetic treatments for men in 2023 and delve into the reasons behind this trend.

The Changing Landscape of Male Aesthetics

Traditionally, the aesthetic industry has been predominantly female-dominated. However, recent statistics have shown a substantial increase in the number of men seeking aesthetic treatments. According to the American Society of Plastic Surgeons, there has been a staggering 482% increase in laser skin resurfacing procedures and a 182% increase in Botox injections among men from 2000 to 2020. These numbers clearly indicate that men are becoming more proactive in their pursuit of maintaining a youthful appearance and addressing their specific skin concerns.

So, what factors have contributed to this shift in the male aesthetic landscape? One key aspect is the changing perception of self-care and grooming among men. Society’s attitudes towards male grooming have evolved, and men are now more comfortable investing in their appearance. Looking good is no longer seen as a purely feminine concern but rather as a way to boost confidence and overall well-being. As a result, men are increasingly turning to aesthetic treatments to address their specific skin issues and achieve their desired aesthetic goals.

Mens laser treatment

The Most Popular Aesthetic Treatments for Men


Injectables top the list of the most popular aesthetic treatments for men. These non-surgical procedures address a variety of concerns including wrinkles, fine lines, and volume loss. The most popular type of injectable is Botox, which works by temporarily paralysing the muscles that cause wrinkles. Botox can be used to treat crow’s feet, forehead wrinkles, and the lines around the mouth. Dermal fillers are another type of injectable that can be used to add volume to the face. Common areas to treat with dermal fillers include the cheeks, under-eye area, and lips.

Hair Removal

You may be surprised that hair removal has grown to be one of the most popular aesthetic treatments for men. A recent study found that 70% of men are unhappy with their body hair and this has led to a boom in the market for hair removal services. Laser hair removal is one of the safest and most effective methods to remove unwanted hair and uses concentrated beams of light to destroy the hair follicle. This method is much more precise than traditional methods like shaving and waxing and can provide long-lasting results. Laser hair removal can be used on any area of the body, including the face, chest, back, and legs.

Skin Tightening and Rejuvenation

As men age, they often start to notice changes in their skin. Fine lines, wrinkles, and age spots can all make a man look older than he really is. Skin rejuvenation treatments can help to combat these signs of ageing and give the skin a glowing and more youthful appearance. There are many different types of skin rejuvenation treatments available including microdermabrasion, and chemical peels. Laser resurfacing is rapidly growing in popularity as it can provide more dramatic results with fewer side effects than other treatments as well as less downtime. Our laser devices can be utilised to gently remove the top layers of skin, stimulate new cell formation and produce healthier, tighter, and clearer skin.

Laser resurfacing be used to treat a variety of concerns including wrinkles, sun damage, and acne scars. A series of treatments are typically required for optimal results.

Body Contouring

With the rise of social media, men are becoming increasingly aware of their appearance and are looking for ways to improve their physiques. For many men, diet and exercise alone are not enough to achieve their desired body shape. Body contouring is a catch-all term that refers to any type of cosmetic procedure that alters the shape of the body. Various treatments help to target specific areas of fat and sculpt the body into a more toned and defined appearance. Liposuction and CoolSculpting are two of the most popular body contouring procedures and can be used to target multiple areas of the body, including the abdomen, thighs, arms, and chest.

Mens laser treatment

Tattoo Removal

A recent study found that 36% of men have at least one tattoo, and many of them are regretting it. Tattoo removal has become one of the most popular aesthetic treatments for men as more and more men are looking to get rid of their ink. The most common method of tattoo removal is laser treatment, which uses concentrated beams of light to break down the ink particles in the tattoo. This method is generally safe and effective, but multiple treatments are usually required for complete removal. If your clinic offers laser tattoo removal, you could be tapping into a lucrative market.

The Benefits of Male Aesthetic Treatments

The growing popularity of aesthetic treatments among men can be attributed to a range of benefits they offer. Here are some key advantages of these treatments:

Improved Appearance

Aesthetic treatments can address common skin concerns and enhance a man’s overall appearance. From reducing wrinkles to removing unwanted hair, these treatments help men achieve a more youthful, refreshed, and groomed look.

Boosted Confidence

Looking good often translates to feeling good. Aesthetic treatments can significantly boost a man’s self-confidence and self-esteem, helping him feel more comfortable and satisfied with his appearance.

Customisation and Personalisation

Aesthetic treatments can be tailored to each individual’s specific needs and desired outcomes. Men can choose the areas they want to focus on and achieve personalised results that align with their aesthetic goals.

Non-Surgical Options

Many aesthetic treatments for men are non-surgical, meaning they offer minimal downtime and fewer risks compared to invasive procedures. This allows men to achieve their desired results without undergoing extensive surgery or recovery periods.

Long-Lasting Results

While some treatments may require maintenance sessions, the results of many aesthetic treatments can be long-lasting. This means that men can enjoy the benefits of their treatments for extended periods, further enhancing their satisfaction and overall value.

The Future of Male Aesthetics

As the demand for aesthetic treatments among men continues to rise, it is clear that this trend is here to stay. The perception of self-care and grooming among men has evolved, and they are now more open to exploring the various options available to enhance their appearance. With advancements in technology and the development of specialised treatments for men, the aesthetic industry is poised to cater to the unique needs and desires of male clients.

Clinics and skin technicians who recognise the potential of this growing market and offer a comprehensive range of aesthetic treatments for men will be well-positioned to serve this expanding customer base. By providing personalised and effective solutions, they can help men achieve their desired aesthetic goals and boost their self-confidence.


The rise of male aesthetic treatments is a reflection of changing attitudes towards self-care and grooming among men. Men are now more proactive in their pursuit of a youthful appearance and are embracing aesthetic treatments to address their specific skin concerns. With a wide range of treatments available, including injectables, hair removal, skin rejuvenation, body contouring, and tattoo removal, men have more options than ever to enhance their appearance and boost their confidence. As the industry continues to evolve and cater to the unique needs of men, the future of male aesthetics looks promising.

Why not give us a call or get in touch today to learn more about our laser devices and how they can be used for the treatments we’ve discussed here.

Do you have any questions or comments about aesthetic treatments for men? We’d love to hear from you in the comments below!