Enticing your clients to try new treatments can sometimes present a challenge. Even a menu filled with a detailed assortment of treatments may not be enough to make your clients dip their toes into a new style of treatment, or even better, a new treatment altogether. So, what else do you have at your disposal to provide that final ounce of motivation your clients might need to try the other treatments your clinic has to offer? In today’s article, we are going to take a look at the power of Instagram marketing and how the use of this powerful social media platform can help to transform your clinic from a one-stop hair removal shop into a diverse, multi-level aesthetic clinic.
The Problem
Clinics will often find one treatment in particular that will be more popular than any of the other treatments on their menu. This will often be their hair removal treatment – even though most clinics will have far more to offer their clients.
Humans are creatures of habit, and often influenced by trends we can find ourselves trying one treatment (the most popular), and never expanding our horizons any further. It can sometimes take some serious persuasion to give new things a try. It can be even more difficult to get someone on your treatment bed for something when it involves spending money – but more about this later!
Our goal with Instagram marketing is to get your clinic and the treatments you offer in front of the right people while also showing existing clients how beneficial other treatments can be. Let’s take a look at some of the ways we can use Instagram to help with our clinic marketing.
Packages
Offering package deals takes the number one spot for our Instagram marketing tips. It is a great way to introduce existing clients to the new treatments you have on offer while also giving you time to build a relationship with that client and build trust and loyalty.
Package items should be an assortment of complementary treatments which are beneficial to your clients. The package menu should appeal to the vast majority which may include treatments for anti-ageing, skin health, and aesthetics. Treatments that complement one another work great for package deals, it is worth spending some time thinking about your clients’ goals and which of your services will help to achieve these goals most effectively.
Creating attractive packages is a sure-fire way to boost sales and expand your treatment menu whilst maintaining high demand for each service.
Freebies
As we have previously mentioned, getting your clients to try all of the products or services that your clinic offers can be made extremely difficult if they are required to pay for the new treatment. the most effective way of getting your client in the treatment chair to try a new treatment is to offer a taster for free.
This way you are no longer required to badger your clients about trying new treatments, you simply offer them a sample session at the end of one of the treatments they have already booked. This sample session doesn’t have to be any longer than 15 minutes as this is usually enough time to get them interested in the treatment and book another session with you.
Offering freebies at your clinic is also a great way of showing that you have your clients’ best interests at heart. It shows that you don’t mind sacrificing just a little of your time to broaden your clients’ horizons and maybe introduce them to something they love.
Free sessions can be advertised easily through Instagram posts or stories, you can even direct message clients who you believe would benefit from a specific type of treatment and offer them a free session this way. When advertising free sessions it is worth displaying an assorted menu of sessions you can provide within a 15-minute window – your clients can then choose which session they would like to include at the end of their treatment. This way your client can choose a treatment that genuinely interests them. This is a great way of pushing your clients to try new treatments that they may have considered having in the past, but never had the confidence to previously book.
Promotions
They are extremely popular on Instagram, they are easy to create and can be uploaded in either a post or story for your followers to see. Promotions usually consist of offers where your client will receive a free session after ‘X’ number of sessions or get the opportunity to try a new type of treatment after a block of sessions.
Promotions that engage clients are most likely to be successful so it is worth taking some time to think about the effective promotions you can offer. Consider your clients’ goals, and your goals when creating promotions. For example, you could run a promotion that gives new clients a free laser hair removal session for every 10 treatments they buy. Or would it be more beneficial for you to take this opportunity to expand the treatments your clients usually go for? In this case, you may offer something along the lines of a free LED light therapy session for any cosmetic injectable treatments new clients buy or similar promotion ideas.
Targeting your promotion will be specific to your clinic’s goals and your client base. If you are unsure which type of promotions to run it can be beneficial to trial different strategies to see what works best for you.
Your goals with promotions should be to add value for your clients Rather than applying pushy sales tactics.
To Conclude
Understanding your target audience and the needs of your clients is crucial for effective Instagram marketing. if you are unsure about the most effective strategies to use it is worth trailing a few of them! this way you can check which ones are most successful, and those that don’t work quite so well for you. For more information on how we can help expand your clinic get in touch with us today and speak to one of our expert Laseraid team members.
