As consumer demand shifts continuously, it is essential to keep an adaptive mindset on new marketing strategies for your clinic. The need to stay up to date with new methods of growing your business in order to not fall behind can be a tedious process. Especially as social media can greatly impact your business if done right. But there are more ways to advertise your business correctly to make a lasting impact on the success of your business. To help you keep an eye on them and not lose track of that never-ending process, we’ve listed the most important marketing tips for this upcoming year.
Short-form Videos On Social Media
By creating short-form videos on your social media platforms, you’ll be able to reach out to wider audiences and build meaningful connections. Short videos are ideal for the fast-paced attention span of online audiences and therefore present an easy, cost-effective and effortless way to engage and entertain your viewers. By creating short-form videos, you’ll be able to tell your clinic’s story in a creative and enticing way while reaching your highest ROI. Large amounts of information about a product or your services can be presented in a long-form video however, they have proven to be less effective than short videos that get to the point. Whether for unique branding content or answering users’ questions, brands of all sizes will benefit from creating short videos.
Using Social Media DMs As A Customer Service Tool
A relatively new but powerful way to reach out to potential clients is using your social media DMs as a customer service tool. More social media platforms, especially Instagram and Facebook, are expanding their e-commerce capabilities as this trend is becoming more and more popular. Providing customer service through your DMs can have a great impact on your business growth as consumers want to communicate with brands via DMs on their social media platforms. 20% of Gen Zers and nearly 1 in 4 Millenials have reached out to a brand on social media for customer service, recent consumer trend surveys have found. This can be a way to get ahead of your competition and attract more clients.
In the dynamic landscape of aesthetic clinics, embracing influencer collaborations can be a game-changer for expanding your reach and cultivating an authentic brand image. Partnering with influencers in the healthcare and beauty niche allows your clinic to tap into their engaged audience, benefiting from genuine testimonials and personal experiences. These influencers can share their journey with your clinic’s services, providing a relatable narrative that resonates with potential clients. Whether through engaging video content, impactful social media posts, or blog features, influencers lend credibility and trustworthiness to your clinic’s offerings. The collaboration not only amplifies your clinic’s visibility but also establishes a meaningful connection with a broader audience.
Investing in SEO
Making sure your clinic’s website is discoverable on Google needs well-thought-out marketing strategies. Ranking high on Google can provide long-term as well as short-term traffic returns. And while SEOs have been around for a while, you can invest in this powerful tool that has enjoyed a steady rise in popularity by helping effectively aid modern-day marketing strategies. To create more search traffic for your clinic’s website, regular blog posting about the beauty industry and your clinic’s offers can be implemented. Additionally, hiring SEO experts who can help your business with everything from search insight reports to multimedia optimisation can grow your clinic’s search traffic even further.
Update Your Website
Another very important aspect of attracting new clients is having a not only functional but also inviting website. Old, dysfunctional websites will stop your clinic’s growth unlike anything else coming into this new year. On top of that, mobile-optimised websites and emails are more important than ever as mobile devices, including tablets, are responsible for more than half of annual online website traffic. By having a mobile-optimised website, you’ll also be able to measure Google’s “Core-Web-Vitals” such as speed and responsiveness. Keeping an eye on them will result in better search ranking on Google. You’ll therefore need to prioritise your web design when looking to reach new clients to grow your business and increase your revenue.
In the pursuit of clinic growth implementing geotargeting in your advertising can significantly impact your local presence. Geotargeting tailors your marketing efforts to specific geographical areas, ensuring that your clinic’s message reaches the right audience in the right locations. Whether through Google Ads or social media platforms, this approach allows you to customise content based on the unique needs and demographics of your local clientele. By refining your advertising strategy to resonate with the nuances of your community, you not only maximise the efficiency of your marketing budget but also enhance the likelihood of attracting clients within your clinic’s immediate vicinity. This localised approach is especially helpful for aesthetic clinics, where proximity and convenience often play crucial roles in a client’s decision-making process.
A surefire way to get more clients involved in your business is interactive marketing. Integrating interactive elements such as quizzes, polls and countdown timers into your online content helps with user engagement and captures attention. There are many ways to take advantage of this including creating a social media quiz or incorporating polls that tie into your clinic and the beauty industry. However, it is important to create relevant, high-quality content that is engaging for your audience in order to get the most out of this marketing strategy. Additionally, trying different approaches and seeing what works best for your clinic as well as understanding your audience will ensure maximum success with interactive marketing.
Marketing is all about making your clients feel seen and heard. This starts by supporting various social issues such as LGBTQ+ rights, gender and racial equality and climate change and goes as far as inclusive adverts including plus-size or disabled models. Narrowing down your audience and ascertaining its key demographics such as age, gender and education levels will help determine which of these causes to focus on. By supporting what’s most important to your clients and focusing on including initiatives, promotions and offerings, you’ll show social responsibility and your clinic’s human side.
Advertising your clinic to see more growth in this upcoming year requires a lot of strategies and thought-out advertising. But following the above-mentioned methods will allow you to reach a wider audience and attract more clients to make 2023 your best year yet. For more information on any of the topics we have covered, or for any questions you have get in touch with us today.