Contrary to popular belief, the notion that women are more likely to get aesthetic laser treatments done is not entirely true anymore. The demand for aesthetic laser treatments among men has significantly grown in recent years as society becomes increasingly conscious about self-care and grooming. Men are not only seeking ways to achieve a well-groomed appearance by tackling their unruly hair growth but are also interested in various anti-ageing treatments such as laser skin tightening or resurfacing to achieve more youthful-looking skin.

Consequently, laser treatments for men have gained popularity, providing a range of options for you to cater to their unique needs. In this blog, we will outline the various factors why men are more confident nowadays to get aesthetic laser treatments done and how to best cater to their needs.

mens aesthetic treatment

Why Men Choose To Have Aesthetic Laser Treatments Done

While once considered a primarily female-dominated market, more and more men are now choosing to get laser treatments done to address a variety of concerns. This growing trend can not be pinned down to just one specific reason, however. A combination of a variety of factors has led to increased confidence among men to undergo these procedures and achieve their desired appearance.

Greater Social Acceptance And Increased Awareness:

Men are becoming more aware of the benefits of aesthetic laser treatments, and this awareness is partly due to social media. In the past, these treatments were often associated with women, but today, it has become more socially acceptable for men to take care of their appearance. This change is due to several factors, including a growing awareness of the importance of self-care and the benefits of maintaining a well-groomed appearance. Additionally, increased media coverage has helped shift societal attitudes towards men getting aesthetic treatments done. By breaking down these societal misconceptions, men are no longer afraid to invest in themselves and are willing to explore the many options available to them. With the vast amount of information readily available, more men are also discovering the benefits of these treatments, including the ability to address issues such as unwanted hair, wrinkles, and acne scars.

Effectiveness And Time-Saving Benefits:

Many laser treatments, such as laser hair removal, offer a long-term solution that can eliminate the need for time-consuming grooming tasks, such as shaving or waxing. This can be particularly appealing for men who have busy lifestyles and would prefer to spend their time on other activities. Additionally, laser treatments typically have shorter recovery times than traditional cosmetic procedures, which can allow men to resume their daily activities more quickly and with less disruption. Not to mention, any problems with ingrown hair or possible allergic reactions to shaving creams or wax can be avoided.

Technological Advancements And Customisation:

Recent technological advancements in aesthetic laser treatments have made them more precise and effective, allowing for the customisation of treatments to meet the unique needs of each client. Laser hair removal, in particular, has benefited from these advancements, as it can now achieve thinner, more precise results, allowing men to achieve their desired look without having to completely remove all their hair. This combination of technological advancements and the ability to customize treatments has contributed to the growing popularity of aesthetic laser treatments for men.

Mens laser treatment

Increased Confidence:

As misconceptions break down over time, men are exploring the diverse options available to enhance their physical attributes through aesthetic laser treatments. The vast accessibility of information has played a pivotal role, equipping men with knowledge about addressing concerns such as unwanted hair, wrinkles, and acne scars. This shift has fostered an environment where men are not only unafraid to invest in themselves but are increasingly eager to do so, marking a significant era in men’s engagement with aesthetic laser treatments.

Breaking Gender Norms:

The traditional boundaries of gender norms are undergoing a remarkable transformation, with men now stepping into the spotlight of aesthetic treatments. This shift signifies a departure from outdated stereotypes that kept self-care and grooming predominantly to women. Nowadays, men are challenging these norms, redefining societal expectations around beauty and personal enhancement. The spotlight on men in the aesthetic realm is breaking down barriers and creating a culture of inclusivity, where individuals of all genders feel empowered to prioritise their appearance and well-being. As this trend gains momentum, it shows that grooming and self-care are not confined to a specific gender.

Popular Laser Treatments For Men

Hair Removal:

In recent years, the perception of grooming has evolved, and the convenience and effectiveness of laser hair removal for men are being embraced. That’s why this treatment continues to be one of the most popular among men, with a growing number of men opting for it to achieve a well-groomed appearance. While the whole body can be treated with a laser to decrease inconvenient hair growth, the most common laser hair removal areas for men include the back, chest and arms. More distinct treatment areas might include the eyebrows, neck, ears or even toes. To make sure your clinic is equipped to treat any desired area and achieve the desired results, check out our range of outstanding laser hair removal devices, such as our Alma Soprano Range and our Candela GentleMAX Pro.

Skin Rejuvenation:

Another popular trend among men is skin rejuvenation treatments to achieve more youthful-looking skin as well as improve their skin texture and overall complexion. Skin rejuvenation not only helps in reducing signs of ageing, such as fine lines, wrinkles and age spots but also addresses skin concerns such as acne scars or sun damage. It also stimulates collagen production, which ultimately helps improve the texture and tone of the skin. As skin rejuvenation treatments are able to help with a number of issues, it has seen a significant increase in popularity amongst men with the desire to achieve their best-looking skin. With our Helios III, you’ll be able to provide outstanding results while offering your male clients comfort and efficiency.

Tattoo Removal:

Tattoo removal is also a popular aesthetic laser treatment for men. This procedure uses laser technology to break down tattoo ink particles into tiny fragments, which are then naturally removed by the lymphatic system. Laser tattoo removal is a safe and effective way to remove unwanted tattoos without the extra downtime needed with other procedures such as microdermabrasion. It is therefore a popular choice also for men who want to remove a tattoo that no longer holds meaning for them or feel more confident in their own skin again. Outstanding tattoo removals can be achieved with our Helios III, making it a highly capable device for a range of treatments.


Due to growing awareness and the importance of self-care and the benefits of maintaining a well-groomed appearance, men are no longer afraid to invest in themselves. Therefore, aesthetic laser treatments are growing in popularity and will continue to do so. This is a great opportunity to seize and take advantage of by investing in a suitable laser device for your clinic to cater to not only your female but also male and non-binary clients. To find out more about our devices and the treatments they offer, check out our device page.