The health and beauty industry is a rapidly growing and extremely popular sector to work in. Grooming and controlling bodily hair has been a particular focus for years, with laser hair removal being one of the most effective means to do so. Since the 1960s laser hair removal has developed rapidly. The market has grown, and the customer base has followed, making laser hair removal one of the most widely available treatments in the beauty industry. Despite the extremely advanced technology used in laser hair removal, there are still some myths surrounding this type of treatment. So today we are here to dispel some of these myths and tell you the truth about laser hair removal. Is it Painful? Though the pain experienced during laser hair removal treatment varies from patient to patient and depends on the pain tolerance of the patient, laser hair removal remains one of the least painful long-term hair removal options available. For those who have used waxing techniques, laser hair removal will remain a relatively pain-free experience. Laser Hair removal treatment relies on heating the hair follicles beneath the skin, this can create a hot sensation around the area being treated. More modern devices have built-in [...]

Keeping your clinic clean is one of the highest priorities when it comes to laser treatment. As with any business where there is a regular flow of customers, there should be an emphasis on achieving the highest level of hygiene possible – this is more important now than it has ever been. In today's blog, we're going to cover how to clean your clinic properly and ensure your customers are always safe when they visit your business. When Should I Clean My Clinic? It is important to implement a regular cleaning procedure in your laser clinic. The most successful of which will have multiple levels of cleaning, ranging from a light clean in between patients, to a deeper clean every few days. You should always ensure you clean the treatment table between patients, this will help avoid cross-contamination. It is also vital that you clean the laser applicator head between each treatment as this will come into close contact with each of the patients you treat. For the deeper cleans you complete every few days, you should thoroughly clean all of the surfaces your patients and employees come into contact with regularly. This will include keyboards, all surfaces, and all of [...]

If you have great people skills, are motivated, and want to enter a fast-growing, exciting industry then a career in laser and aesthetics could be exactly what you’re looking for. Working in the laser and aesthetics industry can be one of the most rewarding careers, which can benefit both you and your customers directly. So, read on to find out whether starting a laser clinic could be something for you. Laser and aesthetics is one of the fastest-growing modern industries, with the demand for professional treatment growing exponentially over recent years. We understand that even when entering a stable industry, it can still be daunting when you’re going it alone. Here are some of our top tips on what you’ll need when starting your own laser treatment clinic. Treatments There is always one treatment that springs to mind when ‘aesthetic laser’ is mentioned, and that is laser hair removal treatment. And there is a good reason for this – it is the most successful and popular treatment. Laser hair removal is one of the simplest treatments you can provide, which is great when you’re just starting out for a few reasons: Predictable Treatment Times – With straightforward treatments it is far [...]

Delivering exceptional customer service is vital for any successful business. Being a clinic owner or aspiring clinic owner, it is more than likely you have heard the saying ‘the customer is always right’. And this does have truth to it! For complete customer satisfaction, you should always do your best to meet every one of your customer’s needs – this is achieved through excellent customer service.   Today we are going to take a look at 7 things you can start doing in your clinic right now to take your customer service to the next level. So, let’s get to it! 1.     Make it Personal Personalising the customer experience at your clinic can bring a totally different feel for every one of your customers. Whether they are a regular visitor or have never had treatment before, it is possible to make a visit to your clinic totally unique. 40% of customers say they want better human service, which makes up a large portion of your customers too. This simply means they want to feel human – not just a ticket number! In the laser treatment industry, there are plenty of opportunities to offer an individual approach for your customers. Most of [...]

As life slowly moves on from the restrictions of lockdown, and we emerge into the normality we so desperately missed, it gives you an exciting opportunity to look towards the future of your laser clinic. What services do you offer your customers? Or perhaps more importantly, what services don’t you offer your customers? With more and more people making the move back to the normal way of life comes a chance to broaden your horizons, invest in your future, and grow your business. Read on as we discuss the treatments you should be offering to maximise your laser clinic potential. Taking The Opportunity The situation we have all found ourselves in over the last year has been unique, to say the least. But the easing of such a situation is just as exceptional in terms of business opportunity. Many of your customers (and potential customers) will have spent the majority of their time at home, un-pampered, and unable to get the treatments they want. So now is the time to give them what they need! Take this opportunity to target a wider range of people, draw in the crowds, and give them something they can’t refuse. With so many people feeling [...]

Applying the correct techniques is an essential part of the laser hair removal process. It is important for maintaining safety standards, effective treatment, and time management. Improper techniques can not only land you in a lot of trouble but can result in dissatisfaction or even injury to your client. This blog is going to cover some important things you should be doing whether you’ve been in the laser hair removal industry for years, or you are just starting out. Gridlines Gridlines are one of the most basic techniques you should be using as you conduct treatment. But their simplicity shouldn’t take away from their importance. Gridlines allow you to easily manage areas of the skin, allowing you to identify treated and untreated areas, and helps you assess the effectiveness of treatment more accurately. Gridlines give you more flexibility in your treatment process – even when there are distractions during the treatment you will be able to identify where you have and haven’t been treated. As you treat each area of the gird you have drawn it is a good idea to physically tick it off, so you don’t go over the same area twice. As you start the treatment be sure [...]

Understanding different skin types is key to delivering an effective and safe treatment and diagnosis to a client. The skin type of a new client should always be one of the first considerations when looking at the next steps of their treatment – this goes for all laser treatment procedures including, laser hair removal, laser tattoo removal, and vascular lesion treatment. Different skin types will all react differently toward exposure to a laser. Without the correct match of treatment to skin type you will not only fail to deliver effective treatment, but also risk damaging the treated skin area. It is important to make sure all of the practitioners in your laser clinic understand how to treat skin types correctly. Why Does Treatment Effectiveness Vary with Skin Type? The type of skin your client has is one of the largest factors to consider when assessing the treatment you will give. The general rule when it comes to skin type is the lighter the skin complexion the more effective treatment and the less side effects there will be. Older laser treatments have been known to cause discolouration and damage to dark skin types, however advancements in laser treatment have reduced this. Darker [...]

In the laser clinic industry customer service can make or break your business. With treatment requiring a one-on-one interaction with your customers, the way you come across to them will make a big impression – so let’s make sure it is a good one. Today we are ignoring laser equipment and laser treatment types, but instead we are going to focus solely on YOU! So, join us on exploring the ways you can give your customers a 10/10 experience in your clinic through consistently outstanding customer service. In our industry the customer is key, so investing in their experience can have a huge impact on the long-term success of your clinic. Your customer should always be your number one priority, making a small sacrifice to make life easier for them or to improve their time with you can work wonders later down the road. Customer service is crucial to creating a sense of loyalty to your business, and with loyalty comes reputation – now we are starting to develop that magical formula for success. What Does Great Customer Service Mean? Customer service is difficult to quantify, there is no single set of instructions to follow. But this is perhaps what makes [...]

The staff you hire in your clinic are one of the most important considerations, right up there with your laser device. The staff will not only be the faces of your company, but they will be responsible for providing the service to your customers, so making good choices when hiring is vital for your clinic’s success. The laser treatment industry is a somewhat reactive one when it comes to recruiting new members of staff. Statistically the turnover of staff in a laser hair removal clinic is rather high – so you should do your best to buck this trend if you can! A high turnover of staff can not only be frustrating, but it can also be expensive. Finding staff will take time, there will be hiring costs associated, and the new staff will most likely need to undergo training, all of which costs a considerable amount of money. So, what can you do to make sure you get the right staff who will bring what you need to your laser clinic and how do you make sure they are serious about staying at your company long term? Let’s take a look at some ways in which you can go about [...]

Running a professional laser treatment clinic is far from easy work, you’re bound to have a long list of things to do, and it is highly likely somewhere on that list is ‘generating marketing ideas’. So, today we present you with some of our very best laser clinic marketing ideas to help kick start your creative mind and accelerate the growth of your clinic. Tell a Story Through Social Media So, you have a clinic, spa or salon…let me say that again, so YOU have a clinic, spa or salon, that’s right, make it personal. The laser treatment industry can sometimes be portrayed through generic imagery which becomes stagnant and predictable. Use your social media presence to communicate the personality of your clinic, why its unique, and most importantly why customers should come to yours rather than someone else’s. Of course, you can use pretty photos, but do so in moderation. Your posts should include images of your specific treatments, educational pieces, and candid shots of you and your team at work in your clinic. This allows customers to get to know you and your business so they will feel a more personal attachment to you. Local Marketing With highly sophisticated [...]