The laser tattoo removal industry is a fast-growing area of laser device usage. This comes hand in hand with the massive increased in people getting tattoos over the past few decades. With a high number of tattoos there unfortunately comes a greater number of regrets – which of course calls for tattoo removal services. Tattoos have been widely regarded as ‘permanent’ features until more recent times. Technology has now allowed for effective removal of tattoos which are no longer relevant or wanted. Accurate tattoo removal devices give people the option to change just small parts of their body art, or opt to totally erase the piece completely.   Today we are going to take a look at what it takes to start a tattoo removal business to allow you to take advantage of this rapidly growing industry by providing excellent service to your customers in the most efficient and cost-effective way possible. Know Your Tattoo Removal Device Getting the right machine for your business is vital, it is going to be the thing which physically delivers the service to your customers. Having the right tattoo removal device can often be the difference between the success, or the failure of your clinic. [...]

Advertising, marketing, and getting your name out there effectively can be the difference between a successful business and one that doesn’t meet its full potential - or even worse, totally fails. With so many platforms to choose from to advertise your laser hair removal clinic, how do you decide which one to use? How do you develop a successful advertising strategy which is guaranteed to get your clinic seen? And most importantly, how do you ensure those who are seeing your clinic adverts are interested in what you have to offer, and want to get in your treatment chair? Well here at Laseraid your wish is our command, today we are bringing you our top tips on using social media to expand your laser hair removal clinic. Selecting Your Platform In the modern world we are spoilt for choice when it comes to social media platforms. But even with so many options to choose from, we still see a clear separation between the ‘good’ and the ‘great’ social media advertising campaigns. Let’s take a look at the ingredients of a good social media advert: Targeted – Targeting you a potential client is without a doubt one of the most important features [...]

A laser hair removal clinic is much like an orchestra, there must be balance and there must be sufficient levels of service in all areas, be it the customer service you provide personally, or whether the result of your treatment meets your customer’s needs. You can’t have one without the other, but of course you can never have too much of each. To run a successful clinic, you should research ways in which you can always increase customer satisfaction in all areas. Today we will be covering ways in which you can ensure you are choosing the right laser device for your clinic. Whether you are just starting out and want to test the waters, or you are looking to expand your business into a multi-service laser treatment clinic. Why is Choosing the Right Device So Important? This might seem like an obvious question, but your device is far more than just a financial investment, it is ultimately what is going to keep your customer coming back for more. Your equipment, apart from your expertise and personality, is the cornerstone of your product offering and if that product does not meet your customers’ needs, they will most likely not return for [...]

When starting up a laser clinic, or even if you are a well-established business, the biggest expense you will generally encounter is the cost of laser devices you are purchasing. Some of the latest laser hair removal devices can be upwards of £70,000, which can really make a dent in your clinic budget. If only there was a way to obtain your laser equipment without the huge capital investment. Well, today we are going to answer your prayers and cover how laser rental options might be the solution you are looking for. So, whether you’re just starting up, or wanting to grow your business more rapidly, read on for our top tips for laser device rental. Money Talks With new businesses it is important to maintain a healthy cashflow rather than purely focussing on overall cost. This leaves you with a very straightforward and simple formula, your monthly profit is equal to your monthly income, minus your monthly expenditure. This gives you an idea of how well your company is doing, and how much you can afford to invest in your clinic’s growth.  Often with start-up companies maintaining a safe level of capital can become a real issue, this is intensified [...]

After perhaps the toughest year in recent history for businesses, a bright and vibrant future is on the horizon. As lockdown restrictions begin to lift, we are all looking forward to the big reopening of our clinics, salons and studios so we can get back to doing what we love and giving our clients a fantastic, and safe service.  With such an unforeseen year of restrictions finally coming to an end, you will be taking your laser business forward into a different operating world. Here at Laseraid we want you to be ready, with all precautions in place to keep you, your business, and your clients safe while you are working.  How Will My Work Environment Change? Thankfully, laser treatment clinics are already industries primarily organised through client bookings and appointments. This is ideal for controlling the number of people in your clinic at one time. Keeping clients and colleagues in your clinic to a minimum will help minimise risk to both you and your customers during treatment. You should consider creating a larger time window per client to ensure you have time to properly sanitise after finishing the treatment of one client, before the next arrives. You should always ensure [...]

Finding the right people, be it administrative staff, junior clinicians or seasoned professionals who can take on leadership responsibilities, is challenging to get right. Unfortunately, our industry is somewhat reactive when it comes to recruiting new team members, and as a result, we have a statistically high level of turnover. When team members leave, they cost you, the business owner not only in time and effort but also money in the form of hiring, training and up-skilling the new team member. Here is a simple process you can use when hiring a new team member. Importantly, don’t forget to take the culture and uniqueness of your business into account and adjust the process accordingly. Step One – Advertising Advertising a new role isn’t just about choosing a recruitment website and throwing up an ad. Of course, this approach will likely yield some result, but potentially not the one you want. Your ad should be structured to include – •            The benefits of the role, specific to your company (why someone would want to work here)•            The expectations of the job spelt out clearly•            What it’s actually like to work for you (fun, flexible…)•            What separates you and your business from the [...]