As life slowly moves on from the restrictions of lockdown, and we emerge into the normality we so desperately missed, it gives you an exciting opportunity to look towards the future of your laser clinic. What services do you offer your customers? Or perhaps more importantly, what services don’t you offer your customers? With more and more people making the move back to the normal way of life comes a chance to broaden your horizons, invest in your future, and grow your business. Read on as we discuss the treatments you should be offering to maximise your laser clinic potential. Taking The Opportunity The situation we have all found ourselves in over the last year has been unique, to say the least. But the easing of such a situation is just as exceptional in terms of business opportunity. Many of your customers (and potential customers) will have spent the majority of their time at home, un-pampered, and unable to get the treatments they want. So now is the time to give them what they need! Take this opportunity to target a wider range of people, draw in the crowds, and give them something they can’t refuse. With so many people feeling [...]

Applying the correct techniques is an essential part of the laser hair removal process. It is important for maintaining safety standards, effective treatment, and time management. Improper techniques can not only land you in a lot of trouble but can result in dissatisfaction or even injury to your client. This blog is going to cover some important things you should be doing whether you’ve been in the laser hair removal industry for years, or you are just starting out. Gridlines Gridlines are one of the most basic techniques you should be using as you conduct treatment. But their simplicity shouldn’t take away from their importance. Gridlines allow you to easily manage areas of the skin, allowing you to identify treated and untreated areas, and helps you assess the effectiveness of treatment more accurately. Gridlines give you more flexibility in your treatment process – even when there are distractions during the treatment you will be able to identify where you have and haven’t been treated. As you treat each area of the gird you have drawn it is a good idea to physically tick it off, so you don’t go over the same area twice. As you start the treatment be sure [...]

Understanding different skin types is key to delivering an effective and safe treatment and diagnosis to a client. The skin type of a new client should always be one of the first considerations when looking at the next steps of their treatment – this goes for all laser treatment procedures including, laser hair removal, laser tattoo removal, and vascular lesion treatment. Different skin types will all react differently toward exposure to a laser. Without the correct match of treatment to skin type you will not only fail to deliver effective treatment, but also risk damaging the treated skin area. It is important to make sure all of the practitioners in your laser clinic understand how to treat skin types correctly. Why Does Treatment Effectiveness Vary with Skin Type? The type of skin your client has is one of the largest factors to consider when assessing the treatment you will give. The general rule when it comes to skin type is the lighter the skin complexion the more effective treatment and the less side effects there will be. Older laser treatments have been known to cause discolouration and damage to dark skin types, however advancements in laser treatment have reduced this. Darker [...]

In the laser clinic industry customer service can make or break your business. With treatment requiring a one-on-one interaction with your customers, the way you come across to them will make a big impression – so let’s make sure it is a good one. Today we are ignoring laser equipment and laser treatment types, but instead we are going to focus solely on YOU! So, join us on exploring the ways you can give your customers a 10/10 experience in your clinic through consistently outstanding customer service. In our industry the customer is key, so investing in their experience can have a huge impact on the long-term success of your clinic. Your customer should always be your number one priority, making a small sacrifice to make life easier for them or to improve their time with you can work wonders later down the road. Customer service is crucial to creating a sense of loyalty to your business, and with loyalty comes reputation – now we are starting to develop that magical formula for success. What Does Great Customer Service Mean? Customer service is difficult to quantify, there is no single set of instructions to follow. But this is perhaps what makes [...]

The staff you hire in your clinic are one of the most important considerations, right up there with your laser device. The staff will not only be the faces of your company, but they will be responsible for providing the service to your customers, so making good choices when hiring is vital for your clinic’s success. The laser treatment industry is a somewhat reactive one when it comes to recruiting new members of staff. Statistically the turnover of staff in a laser hair removal clinic is rather high – so you should do your best to buck this trend if you can! A high turnover of staff can not only be frustrating, but it can also be expensive. Finding staff will take time, there will be hiring costs associated, and the new staff will most likely need to undergo training, all of which costs a considerable amount of money. So, what can you do to make sure you get the right staff who will bring what you need to your laser clinic and how do you make sure they are serious about staying at your company long term? Let’s take a look at some ways in which you can go about [...]

Running a professional laser treatment clinic is far from easy work, you’re bound to have a long list of things to do, and it is highly likely somewhere on that list is ‘generating marketing ideas’. So, today we present you with some of our very best laser clinic marketing ideas to help kick start your creative mind and accelerate the growth of your clinic. Tell a Story Through Social Media So, you have a clinic, spa or salon…let me say that again, so YOU have a clinic, spa or salon, that’s right, make it personal. The laser treatment industry can sometimes be portrayed through generic imagery which becomes stagnant and predictable. Use your social media presence to communicate the personality of your clinic, why its unique, and most importantly why customers should come to yours rather than someone else’s. Of course, you can use pretty photos, but do so in moderation. Your posts should include images of your specific treatments, educational pieces, and candid shots of you and your team at work in your clinic. This allows customers to get to know you and your business so they will feel a more personal attachment to you. Local Marketing With highly sophisticated [...]

The laser tattoo removal industry is a fast-growing area of laser device usage. This comes hand in hand with the massive increased in people getting tattoos over the past few decades. With a high number of tattoos there unfortunately comes a greater number of regrets – which of course calls for tattoo removal services. Tattoos have been widely regarded as ‘permanent’ features until more recent times. Technology has now allowed for effective removal of tattoos which are no longer relevant or wanted. Accurate tattoo removal devices give people the option to change just small parts of their body art, or opt to totally erase the piece completely.   Today we are going to take a look at what it takes to start a tattoo removal business to allow you to take advantage of this rapidly growing industry by providing excellent service to your customers in the most efficient and cost-effective way possible. Know Your Tattoo Removal Device Getting the right machine for your business is vital, it is going to be the thing which physically delivers the service to your customers. Having the right tattoo removal device can often be the difference between the success, or the failure of your clinic. [...]

Advertising, marketing, and getting your name out there effectively can be the difference between a successful business and one that doesn’t meet its full potential - or even worse, totally fails. With so many platforms to choose from to advertise your laser hair removal clinic, how do you decide which one to use? How do you develop a successful advertising strategy which is guaranteed to get your clinic seen? And most importantly, how do you ensure those who are seeing your clinic adverts are interested in what you have to offer, and want to get in your treatment chair? Well here at Laseraid your wish is our command, today we are bringing you our top tips on using social media to expand your laser hair removal clinic. Selecting Your Platform In the modern world we are spoilt for choice when it comes to social media platforms. But even with so many options to choose from, we still see a clear separation between the ‘good’ and the ‘great’ social media advertising campaigns. Let’s take a look at the ingredients of a good social media advert: Targeted – Targeting you a potential client is without a doubt one of the most important features [...]

A laser hair removal clinic is much like an orchestra, there must be balance and there must be sufficient levels of service in all areas, be it the customer service you provide personally, or whether the result of your treatment meets your customer’s needs. You can’t have one without the other, but of course you can never have too much of each. To run a successful clinic, you should research ways in which you can always increase customer satisfaction in all areas. Today we will be covering ways in which you can ensure you are choosing the right laser device for your clinic. Whether you are just starting out and want to test the waters, or you are looking to expand your business into a multi-service laser treatment clinic. Why is Choosing the Right Device So Important? This might seem like an obvious question, but your device is far more than just a financial investment, it is ultimately what is going to keep your customer coming back for more. Your equipment, apart from your expertise and personality, is the cornerstone of your product offering and if that product does not meet your customers’ needs, they will most likely not return for [...]

When starting up a laser clinic, or even if you are a well-established business, the biggest expense you will generally encounter is the cost of laser devices you are purchasing. Some of the latest laser hair removal devices can be upwards of £70,000, which can really make a dent in your clinic budget. If only there was a way to obtain your laser equipment without the huge capital investment. Well, today we are going to answer your prayers and cover how laser rental options might be the solution you are looking for. So, whether you’re just starting up, or wanting to grow your business more rapidly, read on for our top tips for laser device rental. Money Talks With new businesses it is important to maintain a healthy cashflow rather than purely focussing on overall cost. This leaves you with a very straightforward and simple formula, your monthly profit is equal to your monthly income, minus your monthly expenditure. This gives you an idea of how well your company is doing, and how much you can afford to invest in your clinic’s growth.  Often with start-up companies maintaining a safe level of capital can become a real issue, this is intensified [...]