As life slowly moves on from the restrictions of lockdown, and we emerge into the normality we so desperately missed, it gives you an exciting opportunity to look towards the future of your laser clinic. What services do you offer your customers? Or perhaps more importantly, what services don’t you offer your customers? With more and more people making the move back to the normal way of life comes a chance to broaden your horizons, invest in your future, and grow your business. Read on as we discuss the treatments you should be offering to maximise your laser clinic potential.
Taking The Opportunity
The situation we have all found ourselves in over the last year has been unique, to say the least. But the easing of such a situation is just as exceptional in terms of business opportunity. Many of your customers (and potential customers) will have spent the majority of their time at home, un-pampered, and unable to get the treatments they want. So now is the time to give them what they need! Take this opportunity to target a wider range of people, draw in the crowds, and give them something they can’t refuse.
With so many people feeling like they have been missing out on their beauty treatments for over a year, a large portion of them has adopted the “I’ll treat myself” attitude (…and so they should!). It is time to pull out all the stops and take the opportunity to give your customers exactly what they deserve.
Laser Hair Removal
We love all things laser hair removal-related, and for good reason…your customers will love it too! The market for hair removal treatments is massive, of course not everything involves the use of lasers, with plenty of clinics offering alternatives such as waxing. So, with so many people to compete with how do you stand a chance?
When it comes to laser hair removal treatment you should always be thinking about how you can make it more than just a service for your customers. Laser hair removal should be an experience, giving your customers confidence in their body, and leaving them feeling great about themselves. Treat your customers individually, try to develop a bond, and build a relationship that will keep them coming back for more!
Laser hair removal is a staple treatment to offer at your laser clinic and will always be one of the most popular treatment types. For this reason, it is important to make sure whatever laser device you choose is effective when it comes to laser hair removal.
Body Contouring Treatments
Body contouring treatments are a great service to offer customers, with the advantages of laser body contouring techniques such as fat freezing being identified, the number of people looking for treatment has increased massively. Body contouring treatments require only a short amount of time while proving highly effective results to your customers – making them one of the most profitable treatments you can offer at your laser clinic.
Though body contouring is perhaps most sought after by customers during the summer months we can expect to continue to see a large demand for the service long into the winter as people ‘catch up’ with treatments they were unable to get during the lockdown period.
Skin Rejuvenation Treatments
People are always searching for that miracle skin treatment to keep them looking young – and now you can start to provide it. Laser skin treatments have been proven to provide people with immediate results that make a difference… Now that’s a selling point that’s going to draw crowds to your clinic!
Laser skin rejuvenating treatments such as carbon facials and skin tightening make a fantastic service to offer your customers. It is also likely to appeal to both men and women, which is sure to keep those bookings flowing and get plenty of new customers through the door. As with most laser treatments a single laser device can provide multiple services, all you need is the right training. The Helios III is the perfect all-rounder for those more focussed on skin treatments providing Carbon Peel, Laser Skin Resurfacing, Melasma, and Acne Treatments, just to name a few.
Pulling Out All the Stops
Providing excellent service to your customers should be your number one priority to make sure your laser clinic stands out from the crowd. This means from the first point of contact with your customers, right through to their (hopefully) ongoing treatments, you should be doing everything you can to make their experience with you exceptional. For more tips on how you can keep your customers happy and turn them into regulars, read our ‘Delivering Consistently Great Customer Service’ blog!
Making The Right Investments
Investing in the right machine for your clinic is vital to efficiency. Here at Laseraid, we understand that every clinic is different. Varying customer numbers, different demographics, and changing time constraints mean there is no set formula for finding the best laser device for your business. Nevertheless, it is important to make sure you take enough time to thoroughly plan and research how you want your clinic to work.
Here at Laseraid our vast experience in the laser industry gives us a huge advantage when it comes to matching the perfect machine to each of our customers. For professional advice on getting the right laser device for your clinic get in touch with one of our expert team members and kickstart the exponential growth of your laser clinic.